Wranglers for every occasion
If you are like my brother-in-law, wearing Wranglers is like wearing deodorant. He rarely leaves the house without wearing sporting either of them. True, it gets warm in California, especially during the summer. And I'm sure he gets even hotter than the rest of population, wearing thick, tight Wrangler jeans in July. But what better way to express himself, and let the world know that he's a western guy, than to sport his Wranglers, and when the occasion allows, a cowboy hat, boots, and an eye catching belt buckle?
So for all the cowboys out there, just like my brother-in-law, here are some ideas for the makers of Wranglers, who may be interested in hitting other areas of the market, not just the guys that look like they could hop on a bull at any moment.
The Khanglers. This type of pant is for the business cowboy. The cowboy that can't wear jeans to work, but is allowed to wear Khakis. Similar to the basic Wranglers, Khanglers are made of khaki material, sure to give the white collar cowboy a more company-friendly look, while still maintaining that western flair.
The Capranglers. Wearing long jeans can have it's disadvantages, especially in the summer. The Capranglers offer a mid-calf cut, popular right now for both men and women fashion. The Capranglers look best with bandana print flipflops, or leather sandals.
The Shanglers. The basic style of the Wranglers, in a much shorter version. Wrangler jeans can even be modified into these, with a pair of scissors, or better yet, a buck knife. For those hot summer days out in California, or any other state that sees temperatures above 80 degrees.
The Wrangirt and Wrangort. For the dressed-up cowgirl. When blue jeans aren't appropriate for the occasion (a formal wedding? Grandma's funeral?), and a skirt or skort is needed. The material might be denim, or to liven things up a bit, a western print. And don't forget to pair them with some nice looking cowgirl boots!
The Parachanglers. These are the Wranglers that would've been appropriate in the early 90's, during the Parachute Pants era (we all remember MC Hammer). Baggy, breathable fabric, maybe a little bit metallic. For the cowboy that wants to let loose on the dance floor, these pants are way beyond the Electric Slide.
The Wranglo. This is the swim version of the jeans. Still very tight and rugged looking, but made of spandex. The Wranglo even has a back pocket, for that can of Copenhagen.
The LowRanglers. Popular amongst the more 'ghetto' cowboy, who drives a Monte Carlo instead of a pickup. These jeans are worn below the buttocks, and expose the cowboy's boxers (or behind, if he's going commando).
The Tuxanglers. For the cowboy getting hitched. Maybe her family prefers a wedding with tuxedos, not western button down shirts and a pair of Wrangler Jeans. Or the ranch was booked that weekend, so the spurs and boots are out. Black tuxedo pants made of a smoother fabric, with that imfamous Wrangler emblem on the back pocket. He will look like a respectable groom, but still maintain that western image. In the Tuxanglers, the cowboy can still be a little bit country, even if he's not riding off into the sunset on his horse.
And finally, we wouldn't want to leave the little buckaroo out!
The Infanglers. The cowboy that starts his little one off in Wrangler tradition. What better way to show your pride in the brand by covering your infant's diaper in a pair of Wranglers? Sure, you'll have to peel them off every hour or so to take care of that atrocious smell he excretes now and again. This little cowboy is well on his way to a country lifestyle - the first ride at 2, the rodeo at 3, he'll probably be sipping Coors and chewing Copenhagen by the time he's 8. And then to the horror of his cowboy dad, decide he likes Heavy Metal by the age of 10. But there were those glorious first few years, before the little guy has any say in it!
So there is no reason the cowboy should have to stray from his favorite brand. Wranglers give the image of being the real deal - the truck-driving, horse-riding, tobacco-chewing, country-western-dancing, cowboy-hat wearing, ranch-handing cowboy, who isn't afraid to use a little starch to maintain those perfect pleats in his jeans. But when weather, occasion or even style asks for a different type of garment, the cowboy can still sport the Wranglers with confidence, and take comfort in the fact that he doesn't have to give up his brand loyalty for the sake of conformity.
kt s 2 years ago
That's awesome steph. You gave us some really good ideas!!!